Royal Selangor

Built using Magento Commerce for Royal Selangor

Services Provided

  • Magento Commerce
  • Website Design
  • Fully Responsive Design – Mobile Ready
  • Theme / Template Development
  • Advance Magento Customisation
  • Integration to Baan CRM
  • Enhanced Customizer Tool
  • Multi Stores Forced Redirection with Geo IP Detection
  • Web Security
  • Cloud Hosting
  • Managed Services (Technical Support and Content Support)

Launch Royal Selangor


Royal Selangor is a pewter and house hold accessories retailer with over 100 stores across the glove. It sells a range of products including pewter plates, home decor items, tableware etc.

In 2015 Royal Selangor approached Sweetmag to audit their existing site and review their ecommerce strategy. We applied our extensive experience in the online retailing sector, conducted a site audit, user and stakeholder research, and developed a digital strategy. A full 12-month digital plan was created, enabling sufficient preparation of budgets, creative and resources from both parties.


Multi Store Setup

Multiple inventory for multiple countries.

Point of delivery depending on shipping address and warehouse

Regional List Price

Different retail price (RRP) for every different country.

RRP for different countries cannot be compared / accessed.

Geo IP Location

To land on regional site forcedfully based on IP address

To checkout with regional currency

Engraving Tool

To allow customers to place engraving online

Full fledge tool with choice of messages, logos etc

Integration to Baan CRM

Baan CRM was no longer available on support, phased out.

Inventory level sync with order details.

Complex Shipping Rates

Complex shipping charges based on destination, weight, packaging and duties.

Multi fee options for express delivery and insurance available.


Multistore Implementation with compulsory GEO IP Redirect

The website uses force redirection method and by leveraging on Maxmind GEO IP location based module, we manage to ensure customers from specific region to access it’s own regional website.

Advance Product Customizer Tool for Pewter Engraving

We custom built Royal Selangor’s online engraving tool using guidelines provided by the marketing and product team from Royal Selangor.

Matrix Table Shipping Calculator and Customisation

Different countries have different matrix table to calculate shipping fees. Certain countries with duties will have calculation of duties added to the final amount.

Implemented CLICK & COLLECT for local retail stores in Malaysia



Increased in overseas orders (%)


Increased in Engraving Purchases (%)


Increased in Physical Store Visitors (%)

Case Study #2 Dermalogica
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